Role purpose:
Overall accountability of gaining share across all priority segments, developing profitable pricing across all Vodacom Tanzania consumer segments, including Voice, Data, messaging, VAS and Int’l & Roaming within both Postpay and Prepay, Including all tactical and regional propositions
Key accountabilities:
Win market share across all priority segments
Develop a strong segment & pricing strategy across all consumer segments
Ensure continuous customer insights across all priority segments
Design and create customer insight based proposition
Go to market End 2 End across the entire consumer segments propositions
Consistent monitoring across all consumer Segments usage and propositions
Drive the performance of the prepaid core business to deliver the targets
Continuous enhancement of existing bundles/propositions to ensure profitability
Ensure bundle pricing is competitive in the market
Create commercial plans in accordance with company planning cycles
Support local and regional Management reviews with quality inputs
Work with CVM team to develop appropriate base management campaigns and to drive customer lifecycle management and retention strategies
Manage post-implementation reviews and recommend actions based on proposition performance
Recruit, manage, train and motivate your team
Professional qualification,competencies, knowledge and experience:
Degree in commercial
Min.5-7 years’ experience of which at least four years in a relevant Marketing role.
3yrs managerial/supervisory/leadership experience – essential
Job Knowledge:
Solid pricing understanding
Strong analytics translated to consumer insights
Strategy development and implementation
Proposition development
Interpreting Business cases
Strong commercial skills
Excellent analytical and strategic skills and focus
Job Type : Full-time
Employment Type : Permanent
Closing Date : 11-Oct-19, 11:59:00 PM
Click here to apply
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