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Sales Representative Job Opportunity at AB InBev / TBL PLC

Sales Representative Job Opportunity at AB InBev / TBL PLC

Sales Representative Job Opportunity at AB InBev / TBL PLC TBL Plc is a subsidiary of ABInBev. ABInBev is the largest brewer in the world.

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

Job Purpose

Reporting to the Regional Sales Manager, the role of the Sales Representative is to effectively and efficiently work within clearly identified area and segments, achieving growth in volume sold, growth in market share and increased competitiveness with responsibility to retail outlets, and in specific instances wholesale sales

Key outputs and responsibilities:


  • Drive retail sales in the specified area through the implementation of VAPPS sales drivers (Visibility;
  • Availability; Price; Promotion; Space)
  • Management of the assigned territory through retail calling to pre agreed journey plan call schedule and designated standards
  • Developing the Customer relationship to deliver ‘supplier of choice’ status to TDL
  • Handling of Customer and quality questions and issues to TDL standards
  • Undertake reporting as per TDL standards for outlet data base, Journey plan, calls made, activities undertaken, asset management, competitor activity and response

3rd Party Wholesale

In specific circumstances the Sales Representative will manage the relationship with 3rd party wholesalers – target setting; order placement; Volume growth; credit management and retail delivery


Ambassador for TDL with Consumers

Responsible for own development through monthly one – on – one’s with Sales manager

Key Result areas

  • Sales Volume by brand and pack type
  • Market share
  • Product availability by brand and pack type
  • Execution of Journey Plan to Standard
  • Management of Company Assets


Min – Grade 12​​

  • Relevant 3 year tertiary qualification (Sales/Marketing qualification preferred)​​
  • Min – 2 years’ experience in a sales/marketing/FMCG environment​​
  • Valid unendorsed Code 8 drivers license​​
  • Basic computer literacy and experience working with Microsoft Office​​
  • Local area knowledge is a requirement​​
  • Ability to work in a flexible working environment (working on week-ends)​

Additional Information:


Band: X-B

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.

The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing. Interested candidates who meet the above specifications may apply no later than the closing date (25 August 2022)




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